Always act in the client’s best interest

Operate within all regulatory and legal obligations

Ensure that any party involved has a comprehensive understanding of the products and services available to them

Never act in a self-serving way, or influence a client’s decision with bias

Treat all client information as strictly confidential, and never misuse any information held

Always act with integrity, transparency, and honesty

Act in a way which will promote the image of the firm and financial services industry